Soundbath for Lincoln Auto’s Experiential in California

Jul 23

We’re seeing more brands lean into bringing unique experiences to their product launches than ever before…and I’m so into it!

This past fall, Lincoln Automotive (aka part of Ford Motors) was launching a new car that highlighted extremely comfortable new chairs. They did a week of activations across the different dealerships in California to provide test drives paired with a memorable experience - so they worked with us to provide soundhealing and massage to their clientele after the test drives!

For the soundhealing, people would walk by to get a 1:1 personal soundbath experience for 5 or 10 minutes.

For some of the activations, we provided them with massage therapists providing mini-massages (who doesn’t want that!). Our massage therapists brought their own massage tables and it was a seamless experience providing guests with a bit of relaxation.

In some locations, clients were able to receive the healing experiences while actually in the newly launched comfortable chairs - which made for a very cool sensory experience.